Is it easier to take a life, or to save one?“
Life After Death” is a new experimental program for Polish prisons which provides first aid courses to convicted murderers, who are about to finish their sentences. The campaign’s goal is to show that anyone can save a life. Even someone who once took one.

Awards:
Golden Drum 2016, Silver
KTR 2016, Bronze, Active Advertising
KTR 2016, Bronze, Digital & Mobile
Cannes Lions 2016, Shortlist
Effie 2016, Shortlist